Content Engine
Plan
Intake
Ideas
Inspiration
Captions
Published
Ads
Content Engine
Intake
Insight copy (Jonny's words, verbatim)
Caption arm
arm A (Reflective)
arm B (Keyword CTA)
arm C (UNCLENCH guide)
arm D (REWIRE 30 days)
arm E (ANGER one-pager)
Media style
stills
texture
Source episode
engine picks
01-therapy-episode
02-master-coach
03-chatterjee-guest
05-wellness-wisdom
07-be-well-kelly
Music track