Content Engine

Inspiration

Study the format. Save the hook. Find something worth testing.

Public engagement is a dated snapshot. Views, saves, shares and sales are unknown unless recorded. These examples are references, not a ranking or evidence that a format caused the result.

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5 examples · manually curated

@repairing_the_nervous_system

Text-led carousel + keyword CTA · Saved

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Why “feel your feelings” doesn’t cut it when it comes to nervous system regulation.

What to study
A ten-slide text-led carousel challenges familiar advice, develops a specific distinction, then invites a keyword response. Study the sequence and specificity; assess the health claims separately.

NSM experiment idea
Use a passage from Jonny’s existing writing that complicates familiar advice. Keep his exact words, reveal one distinction per slide, and end with a relevant resource.

Evidence · 2026-09-07
197 likes · 15 comments. Several visible comments requested “Certification”. Observed 7 September 2026; post shown as one day old. CTA response is visible; typical account performance and resulting signups are unknown.

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@drjulie

Reel · physical metaphor · Saved

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If you’re a people pleaser…

What to study
Julie faces the camera with a coloured block tower. The caption links small repeated choices with erosion and rebuilding of self-worth. A tangible prop makes an abstract process visible.

NSM experiment idea
Test one simple physical metaphor for a concept Jonny already teaches. Open on the object and a recognisable situation; treat the metaphor as illustration, not proof of physiology.

Evidence · 2026-09-07
9.9K likes · 184 comments. Observed 7 September 2026; post shown as five days old. Rounded platform count. No reach, retention or account baseline available.

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@jefferson_fisher

Reel · podcast excerpt · Saved

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Stop watering down your boundaries

What to study
A tightly framed, subtitled podcast excerpt with Sara Jane Ho. The cover gives one direct instruction; the caption names the consequence of diluting a boundary.

NSM experiment idea
Select a short Inner Frontier moment about a specific conversational difficulty. Lead with the useful distinction, and include one concrete example the viewer could recognise.

Evidence · 2026-09-07
7K likes · 48 comments. Observed 7 September 2026; UI showed one day old. Rounded platform count; this is a collaboration post, so distribution cannot be attributed to one account.

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@lizandmollie

Illustration · visual sequence · Saved

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The AI adoption spiral

What to study
A single hand-drawn spiral places successive reactions along its inward path. The shape carries the emotional sequence and rewards a closer look. Original post is a collaboration with @lizfosslien.

NSM experiment idea
Draw an original visual sequence for a familiar moment of bracing or overthinking, using Jonny’s language. Test whether one diagram communicates more quickly than a multi-slide explanation.

Evidence · 2026-09-07
2.4K likes · 29 comments. Observed 7 September 2026. Published 13 April 2026, so this is an older format reference, not a current growth signal. Rounded platform count.

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@drbeckyatgoodinside

Reel · direct-to-camera + example language · Saved

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When your child says something painful about themselves (topic summary)

What to study
A close, informal talking-head video. The caption starts with the urge to fix a child’s feeling, reframes confidence as self-trust, and supplies short examples of curious, validating language.

NSM experiment idea
Start with an everyday moment where someone wants to fix an uncomfortable feeling. Explain one distinction and model an alternative response, using source material Jonny approves.

Evidence · 2026-09-07
2.6K likes · 27 comments. Observed 7 September 2026; UI showed one day old. Rounded platform count. This snapshot does not establish effectiveness of the advice or above-average performance.

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